The Diel Insurance Group logo is a hill with three tall pine trees representing service, value, and relationships which matter to us and our partner insurance companies.
Home Services Agents History Contact Companies Impact
A Tradition of Service for over 135 Years
All team members are licensed.

All agents hold professional designations which require coursework, testing of their insurance knowledge, and continued annual updates. Their knowledge and insurance experience, ranging from 20 to over 30 years, is an asset to you. Insurance is not just a job, it’s their career!

Brian Diel, CIC, Agency Owner & President

Photo: Brian Diel, Agency Owner & President

Brian is a UW Stevens Point Honors Graduate holding a Bachelor's Degree in Business Administration with Management Emphasis. Brian attained his Certified Insurance Counselor designation in 1992.

Active in the community, Brian was the founding President of Downtown Rhinelander, Inc., later receiving the "Board Member of the Year" Award in 2012. He has also been a board member for the Nicolet College Board, Rhinelander Food Pantry, and Tomahawk Mainstreet. He is a member of Professional Insurance Agents of Wisconsin (PIAW) and the Insurance Marketing Group of Wisconsin (IMAGE).

Email Brian


Personal Insurance

Amy, CISR, Personal Lines Account Executive

Photo: Amy, CISR, Personal Lines Customer Service Agent

Amy joined the agency in 2009. She is a Northern Michigan University Graduate, holding an Associate's Degree in Business. She began her insurance career in 2001. Amy attained her Certified Insurance Service Representative (CISR) designation in 2010. Amy's focus is on our personal lines customers. Amy is a seasonal home specialist.

Email AmyCall Amy

Pam, CISR, Personal Lines Account Executive

Photo: Pam, CISR, Personal Lines Account Executive

Pam joined the agency in 2008. She began her insurance career in 2001. Pam attained her Certified Insurance Service Representative (CISR) designation in 2010. Pam's focus is on our personal lines customers. She is also licensed to provide life insurance and annuities. Pam is a seasonal home specialist. She grew up in Three Lakes and knows the Chain and school district well.

Email PamCall Pam


Business Insurance

Tracy, CISR Elite, CPIA, Commercial Agent

Photo: Tracy, CISR, Commercial Customer Service Agent

Tracy joined our agency in 2010. She began her insurance career in 1996. She attained her Certified Insurance Service Representative (CISR) designation in 1999 and her CISR Elite designation in 2019. Tracy's focus is on our business customers: she is experienced with contractors, retail shops, restaurants, non-profits, resorts, trucking, and commercial surety bonds.

Email TracyCall Tracy

Jeff, CISR, Commercial Agent

Photo: Jeff, Commercial Customer Service Agent

Jeff joined the agency in 1996. He is a Luther College and NATC Graduate, holding a Bachelor's degree in Mgmt. Info. Systems and an Associate's Degree in Accounting. Jeff attained his Certified Insurance Service Representative (CISR) designation in 2017. Jeff's focus is on our business customers: he is experienced with contractors, farm & trucking, non-profits, and commercial surety bonds.

Email JeffCall Jeff


Christine, Marketing

Photo: Christine, Marketing

Christine joined the agency in 2009. She is a UW-Stevens Point Honors Graduate, holding a Bachelors Degree in Political Science. Christine's insurance experience began at Sentry Insurance transcribing Commercial Loss Control reports, later becoming a Commercial Lines Rater. She is currently a member of Professional Insurance Agents of Wisconsin.

Email Christine


Coverage cannot be bound by leaving a phone message or email. You must speak to a licensed agent before coverage is bound.

Back to Top